Tourism
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Bern Welcome
Bern Welcome used the Guess the Picture game to challenge users’ local knowledge. Players had to match images to ten popular e-bike routes in the Bern region. The campaign combined regional discovery with playful interaction, generating valuable first-party data for tourism marketing.
Note: Some games may include a lead form as part of the flow. Any data entered will not be stored or used – feel free to enter placeholder details.
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How Bern Welcome implements BRAME's Guess the Picture
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