Back to game library
Tourism
Collect

Bern Welcome

Bern Welcome used the Guess the Picture game to challenge users’ local knowledge. Players had to match images to ten popular e-bike routes in the Bern region. The campaign combined regional discovery with playful interaction, generating valuable first-party data for tourism marketing.

Note: Some games may include a lead form as part of the flow. Any data entered will not be stored or used – feel free to enter placeholder details.

How Bern Welcome implements BRAME's Guess the Picture