KUONI

KUONI used a swipe-based personality quiz to promote Villiger’s young cigar line, Sweet Constellation.
Participants explored their dream destinations by choosing between playful This or That options. The engaging summer campaign collected valuable first-party data while offering the chance to win a CHF 10,000 travel voucher from KUONI.

Note: Some games may include a lead form as part of the flow. Any data entered will not be stored or used – feel free to enter placeholder details.

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