The solution: brame studio
The interactive experience layer that activates customer behavior.
BRAME integrates seamlessly with your existing stack to turn campaigns, incentives, and data into gamified experiences that make customers feel rewarded, challenged, and connected beyond the transaction.
Campaigns & Orchestration
CEPs handle orchestration —
when and where to communicate.
Incentives & Loyalty
Loyalty programs handle incentives and loyalty logic – what value to offer.
BRAME turns campaigns, incentives, and data into gamified experiences — why customers care, act, and return.
Customer Data & CRM
CDPs and CRMs handle segmentation and lifecycle signals — who to target.
How it works
Turn every touchpoint into a reason to engage, convert, and come back.
Activation & Revenue
Registration & Data
Retention & Community
Game Activation Flows turn attention into action.
Instant games and low- friction reward triggers drive immediate action.
Registration & Data
Sign-Up Sweepstakes
Winning earns raffle access, driving sign-upsand data capture.
Activation & Revenue
Instant Win Activation
A game alert triggers an instant win, driving redemption.
Retention & Community
Skill Competition
Skill games build community, repeat participation and loyalty.
Dynamic Engagement Journeys keep customers engaged.
Progression, branching, and variability deepen customer engagement.
Registration & Data
Consent & Play
Game invite triggers a consent check, driving contactability.
Activation & Revenue
Time-Based Reactivation
30/60/90-day inactivity triggers tailored game rewards to re-engage.
Retention & Community
Burn to Play
Spending points to play drives redemption and cuts promo costs.
Habit-Forming Challenges keep customers coming back.
Repetition, reinforcement, and milestones build repeat behavior.
Registration & Data
Referral Challenge
Referral challenge builds trust, drives sign-ups and lowers CAC.
Activation & Revenue
Purchase Frequency Challenge
The urge to complete motivates customers tobuy more often.
Retention & Community
Community Challenge
Shared challenge builds community, engagement, and brand connection.
One modular platform. Limitless gamified possibilities.
01
Select a game or challenge template and customize it.
02
Define the interactive journey with modular building blocks.
03
Embed it into your existing stack.
04
Measure and optimize your results.
What makes BRAME Studio different
From gamification tool to customer activation platform
Traditional Gamification Tools | Customer Activation Platform | |
Linear game builder | Journey builder with modular building blocks | |
Curated game mechanics portfolio | Expandable game experience engine | |
Static experience design | Real-time personalization — content, rewards & more | |
Short-term game promotions | Adding long-term engagement journeys and challenges | |
Siloed, fixed connectors | Open integration layer for your full MarTech stack |
THE WINNING SOLUTION for b2c brands
The enterprise solution for secure, proven, and flexible interactive experiences.
designed to scale
Architecture & integrations
Modular, enterprise-ready architecture to configure, adapt, and scale activation across use cases, systems, and markets.
- Modular architecture (pages, mechanics, nodes)
- Expandable game experience engine
- Parametric CRM/CDP/loyalty integrations
with leading experts
Strategy & governance
Turning your objectives into a scalable growth lever through behavioral design, phased activation planning, and governed rollout models.
- Behavioral design & value framework
- Strategic growth plan & activation modules
- Global rollout plan & local adoption
fast & simple execution
Execution & measurement
No-code platform, proven templates, and measurable optimization loops — enabling teams to move from strategy to launch fast.
- Outcome-based templates & activation frameworks
- No-code game & journey builder
- Campaign analytics & optimization
See why loyalty, CRM, and digital leaders choose BRAME
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Elena Abeltshauser
Luca Cadlini
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
FAQs
More questions? Contact us and one of our experts will be happy to assist you.
How does BRAME Studio fit into our existing MarTech stack?
BRAME Studio is designed to work with what you already have — not replace it. It connects to your existing CRM, CDP, loyalty platform, and engagement tools via parametric integrations, using your customer data, segments, and incentive logic to power interactive experiences across your channels. There is no re-platforming, no data migration, and no disruption to your current architecture. Think of it as an interactive experience layer that turns your existing campaigns, incentives, and data into gamified experiences customers actually want to engage with.
Why do gamified experiences actually change customer behavior — and not just temporarily?
Because BRAME Studio is built on behavioral science. Three principles proven in commercial contexts drive how every activation is designed. Nudges reduce friction at the moment of decision, making it easier for customers to take a first action when effort is low and the reward is visible. Progress and feedback systems keep customers engaged beyond the initial moment — advancement feels meaningful, so participation continues. Habit-forming mechanics create the routines that bring customers back repeatedly, normalizing engagement until it becomes automatic.
The result isn’t a temporary engagement spike. It’s a measurable shift in repeat behavior, purchase frequency, and long-term customer value.
How is this different from gamification tools we've already seen?
Most gamification tools give you games. BRAME Studio gives you a system for driving repeat behavior. The difference lies in the architecture and intent. Standalone tools deliver isolated mechanics — a spin-to-win here, a quiz there — with no connection to your customer data, no progression logic, and no pathway to sustained engagement. BRAME Studio is built on three activation modules that scale from instant campaign activations to dynamic engagement journeys to habit-forming challenges, with each layer compounding on the last. It’s the difference between a one-off tactic and a governed enterprise capability.
Do we need a sophisticated MarTech stack to get started?
No. BRAME Studio is designed to deliver value at any level of MarTech maturity. Whether you’re running a basic CRM setup or a fully integrated enterprise stack with a CDP, loyalty platform, and orchestration layer, BRAME Studio works with what you have today. You can start with a single campaign activation using minimal data inputs and expand integration depth over time as your stack and ambitions grow. The platform is modular by design, meaning your first activation doesn’t depend on having everything in place.
Do we need developers or IT to launch and manage experiences?
No. BRAME Studio is built for digital, loyalty, and CRM teams to operate independently. The drag-and-drop Game Builder and no-code Journey Builder allow non-technical users to configure, customize, and launch gamified experiences in real time, including logic, rewards, progression rules, and brand design, with no developer dependency. IT gets involved once during integration setup. After that, your marketing team runs it.
What business outcomes can we expect, and how do you measure them?
BRAME Studio is oriented around three core outcomes: higher repeat engagement, increased purchase frequency, and expanded customer lifetime value. Every activation is tied to structured KPIs tracked through campaign analytics, covering engagement rates, conversions, repeat participation, revenue impact, and retention. Incrementality can be validated through built-in test-and-learn frameworks, so you’re not relying on correlation. Before launch, our value framework helps you build a rigorous business case grounded in your own customer and commercial data.
How long does it take to go live, and what does implementation look like
Most customers launch their first activation within weeks. Implementation follows a guided rollout plan delivered by BRAME’s behavioral design and gamification experts, covering strategy, activation design, game logic, and launch. There is no custom development required. Hundreds of proven, outcome-based templates mean you’re not starting from a blank canvas. After go-live, ongoing optimization support, regular business reviews, and tailored growth recommendations ensure activation compounds over time rather than plateauing after the first campaign.
How is BRAME Studio priced?
BRAME Studio is priced based on your activation scope, number of markets, and integration requirements — not a fixed off-the-shelf plan. This ensures you’re not paying for capabilities you don’t need on day one, while having a clear path to scale as your activation ambitions grow. To get a proposal tailored to your setup, speak to one of our experts.
Make your play to activate customer behavior today.
Speak to an expert or save your seat for our live BRAME Studio platform walkthrough on Thursday, June 11, 2026, from 11:00 AM to 12:00 PM.