Food Retail
SPAR
SPAR, founded in the Netherlands in 1932, is an international retail chain and franchise with approximately 13,000 stores in over 48 countries worldwide, making it one of the world’s largest food retail chains. The chain is celebrated for its exceptional customer relations and the breadth of its product offerings, which include fresh produce, gourmet foods, and daily essentials. Over the decades, SPAR has cultivated a sterling reputation, becoming a top choice for shoppers around the globe who seek a unique and quality-driven retail experience.
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The Result
The Challenge
The Christmas season is one of the most crowded times in retail. Shoppers are overwhelmed with discounts, and many brands fall into the trap of simply slashing prices. SPAR faced the challenge of cutting through this noise while keeping its private label milk in focus. The question was how to stand out without relying on cheaper deals. SPAR’s goal was to create an emotional connection with families, deliver real value, and make the product itself part of the experience.
The Solution
SPAR introduced the “Fly Game” featuring Luna the Cow, a cheerful character soaring through snowy skies to collect gifts. Families could join in by scanning a QR code printed on milk packaging, making the product itself the gateway to the experience. With each game session, players were immersed in a cozy winter story that blended fun, seasonal spirit, and product engagement.
To make the experience even more rewarding, participants could enter a prize draw to win night skiing tickets for Lenzerheide, a perfect match to the winter theme and a way to bring the digital fun back into the real world.
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The Results
The campaign attracted close to 5,000 visitors and achieved strong participation, with most players completing the game from start to finish. On average, players spent 86 seconds guiding Luna through the skies, a clear sign of genuine engagement. Beyond the metrics, SPAR succeeded in turning its milk packaging into an interactive touchpoint, reinforcing brand values and leaving players with a memorable winter experience.
More case studies
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AEG
AEG, a global leader in home appliances, leveraged BRAME’s Gamification Marketing Builder to increase digital engagement, improve sales conversion, and ultimately boost revenue and profit. Integrating gamified marketing campaigns into its existing marketing strategy enabled AEG to capture customer interest and encourage frequent interactions. BRAME’s intuitive Builder enabled AEG to seamlessly create, customize, and launch interactive campaigns that drove sales conversion while strengthening customer engagement and supporting long-term business growth across multiple channels.
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AEG
AEG, a global leader in home appliances, leveraged BRAME’s Gamification Marketing Builder to increase digital engagement, improve sales conversion, and ultimately boost revenue and profit. Integrating gamified marketing campaigns into its existing marketing strategy enabled AEG to capture customer interest and encourage frequent interactions.BRAME’s intuitive Builder enabled AEG to seamlessly create, customize, and launch interactive campaigns that drove sales conversion while strengthening customer engagement and supporting long-term business growth across multiple channels.
BILLA Austria
BILLA, a leading supermarket chain in Austria, launched a two-stage gamified campaign to increase foot traffic and sales. The campaign, designed around an Olympic theme, engaged users with a virtual cycling race followed by a spin-the-wheel game for prizes. The results were impressive: 90% of users who registered for the second game completed it, and 70% of rewards were distributed, with a 25% redemption rate. The campaign achieved a 99% average game completion rate and a turn rate of 3.7x, showing strong engagement and user interaction.
"We became more cost-efficient and the drag and drop Builder is just awesome!"
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Elena Abeltshauser
Luca Cadlini
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
Don’t play around. Play to win.
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