Food Retail
AEG
AEG, a global leader in home appliances, leveraged BRAME’s Gamification Marketing Builder to increase digital engagement, improve sales conversion, and ultimately boost revenue and profit. Integrating gamified marketing campaigns into its existing marketing strategy enabled AEG to capture customer interest and encourage frequent interactions. BRAME’s intuitive Builder enabled AEG to seamlessly create, customize, and launch interactive campaigns that drove sales conversion while strengthening customer engagement and supporting long-term business growth across multiple channels.
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+18k
70%
57 Sec
The Result
The Challenge
Black Friday is one of the most competitive shopping events of the year, with consumers being overwhelmed by a flood of discount offers from countless brands. Standard price reductions often struggle to capture attention, as shoppers are constantly confronted with similar campaigns. For AEG, the challenge was to stand out from this uniform landscape by developing a creative and playful approach that would cut through the noise. At the same time, the experience had to be simple, accessible, and mobile-friendly, ensuring that it appealed to a broad audience while driving both traffic to the online shop and increasing conversions.
The Solution
To address this challenge, AEG implemented an interactive Scratch Card campaign using BRAME’s Gamification Builder. The game mechanic was straightforward yet engaging: users were invited to uncover digital tiles and would win a prize once three identical symbols appeared in a horizontal, vertical, or diagonal line. The prizes consisted of exclusive discount codes ranging from three to six percent, which were valid across AEG’s entire online assortment. This mechanic not only sparked curiosity but also added an element of suspense and reward, motivating users to complete the scratch experience. The exclusivity of redeeming the codes solely within the AEG online shop further enhanced the impact, as it directed all traffic and conversions directly into AEG’s e-commerce ecosystem.
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The Results
The results of the Scratch Card campaign were highly successful, underlining the impact of Gamification during the Black Friday period. The activation attracted more than 18,000 visits, with users spending on average 57 seconds engaging with the game, a clear sign of its ability to capture and hold attention. The Scratch Card mechanic also achieved a strong completion rate of over 70%, demonstrating how the playful format motivated users to finish the experience and redeem their exclusive discounts. Beyond engagement, the campaign translated into a measurable uplift in traffic and conversions, driving a significant increase in sales during one of the most competitive shopping events of the year. These outcomes highlight how AEG managed to stand out from the flood of discount promotions, strengthen customer interaction, and achieve tangible business impact through Gamification.
More case studies
SPAR
SPAR, founded in the Netherlands in 1932, is an international retail chain and franchise with approximately 13,000 stores in over 48 countries worldwide, making it one of the world’s largest food retail chains. The chain is celebrated for its exceptional customer relations and the breadth of its product offerings, which include fresh produce, gourmet foods, and daily essentials. Over the decades, SPAR has cultivated a sterling reputation, becoming a top choice for shoppers around the globe who seek a unique and quality-driven retail experience.
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AEG
AEG, a global leader in home appliances, leveraged BRAME’s Gamification Marketing Builder to increase digital engagement, improve sales conversion, and ultimately boost revenue and profit. Integrating gamified marketing campaigns into its existing marketing strategy enabled AEG to capture customer interest and encourage frequent interactions.BRAME’s intuitive Builder enabled AEG to seamlessly create, customize, and launch interactive campaigns that drove sales conversion while strengthening customer engagement and supporting long-term business growth across multiple channels.
BILLA Austria
BILLA, a leading supermarket chain in Austria, launched a two-stage gamified campaign to increase foot traffic and sales. The campaign, designed around an Olympic theme, engaged users with a virtual cycling race followed by a spin-the-wheel game for prizes. The results were impressive: 90% of users who registered for the second game completed it, and 70% of rewards were distributed, with a 25% redemption rate. The campaign achieved a 99% average game completion rate and a turn rate of 3.7x, showing strong engagement and user interaction.
"We became more cost-efficient and the drag and drop Builder is just awesome!"
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Elena Abeltshauser
Luca Cadlini
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
Don’t play around. Play to win.
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