The leading Gamification Platform for Consumer brands
The enterprise gamification platform
for customer
growth
loyalty
engagement
Turn existing campaigns, incentives, and customer data into interactive experiences that drive engagement, conversions and customer lifetime value — built for loyalty, CRM, and digital teams.
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PLATFORM OVERVIEW
See BRAME Studio in action
In just one minute, see how easy it is to customize games, rewards and challenges, build a personalized gamified customer loyalty journey, embed interactive customer activations into your existing MarTech stack, and measure campaign performance with real-time analytics.
The solution: brame studio
The interactive experience layer that activates customer behavior
BRAME integrates seamlessly with your existing stack to turn campaigns, incentives, and data into gamified experiences that make customers feel rewarded, challenged, and connected beyond the transaction.
How it works
Turn every touchpoint into a reason to engage, convert, and come back
One modular platform. Limitless gamified possibilities.
01
Select a game or challenge template and customize it.
02
Define the interactive journey with modular building blocks.
03
Embed it into your existing stack.
04
Measure and optimize your results.
BEYOND TRADITIONAL GAMIFICATION
This separates BRAME Studio from existing solutions
Traditional Gamification Tools | BRAME Studio | |
Linear game builder | Journey builder with modular building blocks | |
Curated game mechanics portfolio | Expandable game experience engine | |
Static experience design | Real-time personalization — content, rewards & more | |
Short-term game promotions | Adding long-term engagement journeys and challenges | |
Siloed, fixed connectors | Open integration layer for your full MarTech stack |
How leading consumer brands use BRAME to drive customer growth
SPAR ALREADY WINS WITH GAMIFICATION
How SPAR increases seasonal engagement and loyalty
SPAR revived its "SPAR Friends" loyalty program with gamified campaigns boosting app downloads, signups, and brand engagement.
86,000
111 Sec
+25%
OBI SWITZERLAND ALREADY WINS WITH GAMIFICATION
How OBI Switzerland amplifies engagement and acquires new customers
OBI Switzerland increased digital engagement and generated new customers with gamified promotions and offers.
21%
78%
90%
LINDT & SPRÜNGLI ALREADY WINS WITH GAMIFICATION
How Lindt & Sprüngli boosts newsletter signups and sales conversion
Lindt & Sprüngli increased digital engagement, double opt-in newsletter signups, and sales conversion with gamified sweepstakes and promotions.
+18%
14,000+
22%
KFC ALREADY WINS WITH GAMIFICATION
How KFC generates digital engagement and footfall to store
KFC increased digital engagement, qualified leads, and successfully distinguished itself from competitors with gamified promotions and offers.
46%
106 Sec
95%
HEINEKEN SWITZERLAND ALREADY WINS WITH GAMIFICATION
How HEINEKEN Switzerland boosts brand love
HEINEKEN Switzerland increased brand meaningfulness with a large campaign, of which gamified content and sweepstakes were important elements.
+10%
30 Mio
95 Sec
THE WINNING SOLUTION for b2c brands
The enterprise solution for secure, proven, and flexible interactive experiences
designed to scale
Architecture & integrations
Modular, enterprise-ready architecture to configure, adapt, and scale activation across use cases, systems, and markets.
- Modular architecture (pages, mechanics, nodes)
- Expandable game experience engine
- Parametric CRM/CDP/loyalty integrations
with leading experts
Strategy & governance
Turning your objectives into a scalable growth lever through behavioral design, phased activation planning, and governed rollout models.
- Behavioral design & value framework
- Strategic growth plan & activation modules
- Global rollout plan & local adoption
fast & simple execution
Execution & measurement
No-code platform, proven templates, and measurable optimization loops — enabling teams to move from strategy to launch fast.
- Outcome-based templates & activation frameworks
- No-code game & journey builder
- Campaign analytics & optimization
The gamification marketing and loyalty platform that plays your way
Always-on gamification journeys
- Purchase made
- 30, 60 or 90 days not logged in
- Amount X of transactions made
- Customer anniversary
- Customer birthday
- Exit detected
- Newsletter subscription
- Product finder
Event-specific gamification calendar
- Holidays
- Black Friday
- Seasonality
- Product launches
- Events
- Sponsoring
- Announcements
See why loyalty, CRM, and digital leaders choose BRAME as their gamification marketing and loyalty platform
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Elena Abeltshauser
Luca Cadlini
This is more than a promotion — it’s the beginning of a new gamified customer experience. We’re excited to introduce fun, interactive ways for our guests to engage with the brand, earn rewards, and discover new reasons to visit their neighborhood District Taco.
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
Turn customer engagement into customer growth and loyalty
Activate customers at the right moment with personalized games, rewards, challenges and journeys designed to drive repeat engagement, purchase frequency and customer lifetime value.
FAQs
Find answers to our most frequently asked questions.
Didn’t find what you’re looking for? Contact us and our team will be happy to help.
How does BRAME Studio fit into our existing MarTech stack?
BRAME Studio is designed to work with what you already have — not replace it. It connects to your existing CRM, CDP, loyalty platform, and engagement tools via parametric integrations, using your customer data, segments, and incentive logic to power interactive experiences across your channels. There is no re-platforming, no data migration, and no disruption to your current architecture. Think of it as an interactive experience layer that turns your existing campaigns, incentives, and data into gamified experiences customers actually want to engage with.
Why do gamified marketing and loyalty experiences actually change customer behavior — and not just temporarily?
Because BRAME Studio is built on behavioral science. Three principles proven in commercial contexts drive how every activation is designed. Nudges reduce friction at the moment of decision, making it easier for customers to take a first action when effort is low and the reward is visible. Progress and feedback systems keep customers engaged beyond the initial moment — advancement feels meaningful, so participation continues. Habit-forming mechanics create the routines that bring customers back repeatedly, normalizing engagement until it becomes automatic.
The result isn’t a temporary engagement spike. It’s a measurable shift in repeat behavior, purchase frequency, and long-term customer value.
How is this different from gamification marketing tools we've already seen?
Most gamification tools give you games. BRAME Studio gives you a system for driving repeat behavior. The difference lies in the architecture and intent. Standalone tools deliver isolated mechanics — a spin-to-win here, a quiz there — with no connection to your customer data, no progression logic, and no pathway to sustained engagement. BRAME Studio is built on three activation modules that scale from instant campaign activations to dynamic engagement journeys to habit-forming challenges, with each layer compounding on the last. It’s the difference between a one-off tactic and a governed enterprise capability.
Do we need a sophisticated MarTech stack to get started?
No. BRAME Studio is designed to deliver value at any level of MarTech maturity. Whether you’re running a basic CRM setup or a fully integrated enterprise stack with a CDP, loyalty platform, and orchestration layer, BRAME Studio works with what you have today. You can start with a single campaign activation using minimal data inputs and expand integration depth over time as your stack and ambitions grow. The platform is modular by design, meaning your first activation doesn’t depend on having everything in place.
Do we need developers or IT to launch and manage experiences?
No. BRAME Studio is built for digital, loyalty, and CRM teams to operate independently. The drag-and-drop Game Builder and no-code Journey Builder allow non-technical users to configure, customize, and launch gamified experiences in real time, including logic, rewards, progression rules, and brand design, with no developer dependency. IT gets involved once during integration setup. After that, your marketing team runs it.
What business outcomes can we expect, and how do you measure them?
BRAME Studio is oriented around three core outcomes: higher repeat engagement, increased purchase frequency, and expanded customer lifetime value. Every activation is tied to structured KPIs tracked through campaign analytics, covering engagement rates, conversions, repeat participation, revenue impact, and retention. Incrementality can be validated through built-in test-and-learn frameworks, so you’re not relying on correlation. Before launch, our value framework helps you build a rigorous business case grounded in your own customer and commercial data.
How long does it take to go live, and what does implementation look like
Most customers launch their first activation within weeks. Implementation follows a guided rollout plan delivered by BRAME’s behavioral design and gamification experts, covering strategy, activation design, game logic, and launch. There is no custom development required. Hundreds of proven, outcome-based templates mean you’re not starting from a blank canvas. After go-live, ongoing optimization support, regular business reviews, and tailored growth recommendations ensure activation compounds over time rather than plateauing after the first campaign.
How is BRAME Studio priced?
BRAME Studio is available in two plans: Engage and Elevate. Pricing depends on the plan, activation scope, number of markets, and integration requirements. Both plans can be extended with additional capacity and capabilities as your needs grow. Talk to our team for a proposal tailored to your setup.