Quick Service Restaurants
District Taco
District Taco, a fast-growing US QSR brand with more than 20 locations, used Brame's location-triggered gamification to turn everyday visits into loyalty moments — lifting sign-ups and engagement without adding a single point of friction to the guest journey.
23%
+20%
11%
The Result
The Challenge
Like many multi-location QSR brands, District Taco faced a familiar growth ceiling: guests visited often, but too few of those visits translated into app downloads or loyalty enrollment. Traditional promotions — punch cards, one-off discount codes, generic push notifications — struggled to capture attention at the one moment that actually mattered: when a guest was near a restaurant, deciding where to eat. Without a way to convert real-world proximity into a digital action, District Taco's loyalty program stayed a step removed from the behavior it needed to influence — and every missed sign-up was a missed chance to turn a one-time visitor into a repeat guest.
The Solution
District Taco partnered with Brame, Flybuy, and Thanx to close that gap with location-triggered gamification. When a guest carrying the District Taco app came within proximity of a location, Flybuy's real-time location intelligence triggered a notification inviting them to play — no searching, no scanning, no extra steps. The game itself: a "Spin & Win" wheel built on Brame's platform, designed as a single, satisfying interaction guests could complete in seconds while deciding whether to stop in. Winning spins delivered rewards straight into the guest's Thanx loyalty account automatically, with no codes to redeem and nothing to present at checkout. Guests could play once per day, turning a single promotional idea into a four-week engagement loop that gave them a reason to open the app on every visit, not just the first one.
The Result
Over the four-week campaign, District Taco converted proximity into participation, and participation into loyalty growth. The "Spin & Win" experience achieved a 20% engagement rate among guests reached — real-world visits becoming real digital interactions. That engagement carried through to the loyalty program itself: reward usage rose 11%, and new loyalty sign-ups increased by 23%, clear evidence that a well-timed, frictionless game moment converts foot traffic into program growth far more effectively than a generic promotion. With every reward delivered automatically and no redemption steps between playing and being rewarded, District Taco built a repeatable habit rather than a one-off spike.
More case studies
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AEG
AEG, a global leader in home appliances, leveraged BRAME’s Gamification Marketing Builder to increase digital engagement, improve sales conversion, and ultimately boost revenue and profit. Integrating gamified marketing campaigns into its existing marketing strategy enabled AEG to capture customer interest and encourage frequent interactions. BRAME’s intuitive Builder enabled AEG to seamlessly create, customize, and launch interactive campaigns that drove sales conversion while strengthening customer engagement and supporting long-term business growth across multiple channels.
SPAR
SPAR, founded in the Netherlands in 1932, is an international retail chain and franchise with approximately 13,000 stores in over 48 countries worldwide, making it one of the world’s largest food retail chains. The chain is celebrated for its exceptional customer relations and the breadth of its product offerings, which include fresh produce, gourmet foods, and daily essentials. Over the decades, SPAR has cultivated a sterling reputation, becoming a top choice for shoppers around the globe who seek a unique and quality-driven retail experience.
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AEG
AEG, a global leader in home appliances, leveraged BRAME’s Gamification Marketing Builder to increase digital engagement, improve sales conversion, and ultimately boost revenue and profit. Integrating gamified marketing campaigns into its existing marketing strategy enabled AEG to capture customer interest and encourage frequent interactions.BRAME’s intuitive Builder enabled AEG to seamlessly create, customize, and launch interactive campaigns that drove sales conversion while strengthening customer engagement and supporting long-term business growth across multiple channels.
"We became more cost-efficient and the drag and drop Builder is just awesome!"
See what Marc Marti from Tchibo and other leading marketers had to say about BRAME.
Marc Marti
Elena Abeltshauser
Luca Cadlini
Through Gamification, we reach customers on a different level and can surprise, inspire, and reward them. We are seeing an increase in frequency and revenue as well as enhanced engagement from users of our digital channels.
I can highly recommend BRAME's Gamification tool to anyone looking for a cost-effective and simple solution to collect email addresses or increase sales
The real-time performance analytics are very important to us, as they allow us to take our learnings and refine our strategy for upcoming campaigns.
In an A/B test, we displayed a Gamification banner to half of our website visitors, while the other half saw no banner. The group with the Gamification banner achieved an 18% higher sales conversion compared to the group without it. This was an outstanding result for us, as only very few tools or methods can boost sales conversion by 18%
With BRAME’s user-friendly software, we have been able to successfully implement a variety of campaigns and now see Gamification Marketing as a key component in our marketing mix.
What I appreciate most about working with BRAME is the drag-and-drop Gamification Builder, which made it easy for us to implement Gamification Marketing, along with the expert advice and support based on industry-specific best practices. This enabled us to launch a successful Gamification campaign and implement game mechanics perfectly suited to our industry and goals.
All the games have worked well so far. The Advent calendar is a yearly highlight, and customers are already anticipating it. The cost is much lower compared to the agencies MPREIS previously used to create a gamified Advent calendar.
In the last 20 months, we’ve collected over 35,000 unique leads and achieved a double opt-in rate of over 70%, which is more than double the industry average.
We had previously worked with agencies in the Gamification field, but with BRAME, we’ve become much more flexible. [...] We need much less time to set up campaigns, have excellent support that we can rely on, and are incredibly fast in execution.
The drag-and-drop functionality allows for quick game creation without technical expertise, which is especially valuable for day-to-day operations and to save time.
The diverse selection of game types and fully customizable templates provided by BRAME's tool allow us to create new experiences every time.
Users were motivated to repeatedly participate in games through gamified marketing campaigns, increasing the digital engagement and driving more frequent purchases.
Through our gamified campaigns with BRAME, we were able to generate numerous new app downloads and welcome new SPAR Friends members to our community. BRAME has made a lasting impression on us, and we are looking forward to various other campaigns.
During the European Championship, the Hit-the-Target Gamification Marketing mechanic increased sales conversions by 44% between June and July compared to January to May 2024. Additionally, the average card size grew by 11%, and transactions increased by 21% during the same period.
Compared to previous third-party providers, BRAME offers us a more flexible tool and the ability to independently create campaigns at a considerably lower cost.
Through a social media campaign with gamified content, we generated 14,000 leads, with 25% signing up for our newsletter via double opt-in. We were amazed at how easy it was to generate high-quality leads with Gamification Marketing in just four weeks. Simply perfect!
Don’t play around. Play to win.
Speak to an expert and start leveraging best practices and winning industry-specific Gamification strategies with our Builder.
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